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Coca-colas new vending machine (a): pricing to capture value or not case study solution, coca-colas new vending machine (a): pricing to capture value or not case study analysis, subjects covered brands globalization marketing strategy pricing strategy product development public relations by charles king, das narayandas. Coca-colas new vending machine (a): pricing to capture value or not case solution, chairman and ceo m douglas ivester stumbles when he told a brazilian news magazine about a new coke vending machine that can automatically raise prices in. Signal360, a proximity technology provider, is working with coca-cola amatil (cca) to use audio technology to facilitate vending machine interactions with coca-cola amatil’s vendswift mobile application 50 vending machines equipped with the technology in the trial for the vendswift solution. Answer to suppose that coca-cola uses a new type of vending machine that charges a price according to the outside temperature on.
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